Market Maestro

Market Maestro is a powerful application designed to streamline the organization and management of farmers' and crafters' markets. By providing an intuitive platform for market managers to coordinate vendors, Market Maestro simplifies the often complex process of planning and running markets. Whether it's assigning vendor spots, managing vendor applications, or handling payments, Market Maestro brings order and efficiency to market management, allowing managers to focus on creating a vibrant marketplace that benefits vendors and customers alike.

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Why custom worked well

When Kelowna Farmers' and Crafters' Market (KFCM) approached Dovetail Digital, they were already utilizing an existing management platform. While this platform served some of their needs, it fell short in several areas. Critical functionality was missing, and the platform's inability to accommodate specific requests was becoming increasingly problematic for KFCM's operations. They needed a solution that was tailored to their unique needs - one that provided more flexibility and control over their market management.

This is where Dovetail Digital's expertise in creating custom solutions came to the forefront. Recognizing the limitations of the current platform, Dovetail embarked on the development of a custom tool, Market Maestro, designed specifically with KFCM's needs in mind. This bespoke solution provided the missing functionality and was able to accommodate the unique requirements of KFCM. The result was a tool that worked in harmony with KFCM's workflows and processes, increasing efficiency and streamlining market management. The success of Market Maestro underscores the value of custom solutions when off-the-shelf products cannot fully meet a client's specific needs.

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Keeping it simple

Understanding the varying levels of tech-savviness among the average market vendor, Dovetail Digital prioritized simplicity and accessibility when developing Market Maestro for Kelowna Farmers' and Crafters' Market (KFCM). The goal was to create a system that was not just robust, but also user-friendly, ensuring that vendors of all technological proficiency levels could effectively use the platform.

To achieve this, Dovetail Digital eliminated one of the most common barriers to technology use - passwords. Instead of the traditional username and password combination, Dovetail implemented a novel 'magic linking' functionality. This system sends vendors an email with a unique, secure link. By simply clicking on the link, vendors can verify their identities and register for specific markets - no password memorization required. This simplified approach reduces friction for vendors, allowing them to focus on their products and customers, rather than navigating technological hurdles. This focus on user experience demonstrates Dovetail Digital's commitment to creating solutions that not only solve problems, but do so in a way that is intuitive and user-friendly.

Technologies used

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Photo Credit: Austin Distel